Home Celebrity Ricardo De La Cerda – Restaurant Marketing Ideas: Double Restaurant Profits

Ricardo De La Cerda – Restaurant Marketing Ideas: Double Restaurant Profits

by WDC News 6 Staff


Ricardo De La Cerda here if you are a restaurant owner operator manager or just getting into the business or if you’ve been in the business forever you’re in the right place because today we’re going to talk about one of my restaurant marketing ideas dare I say one of my most important valuable restaurant marketing ideas which will ultimately lead to you doubling your profit see I get phone calls and emails all the time from people that want to know how do they double their business what they really mean by doubling their business is they want to double their profits and the difference really is when you say you want to double your business you’re talking about adding more marketing adding more labor adding more everything expenses which you hope will lead to more profits I’m going to share with you a 3-step process today that won’t cost you any money no money in marketing no money in advertising no money and added labor really not much more extra time either and what that’s going to do is that’s going to allow any new revenue to go right to the bottom line because there’s no added expenses and that’s why this formula is so simple to not only execute but to understand so if you don’t have a piece of paper out in a pen please grab one we’re getting right into it here we go step one to doubling your restaurant or pretty much any food and beverage establishments profits are 10 percent more customers that means if you’re doing on average 100 customers a day we need to bump that up to 110 pretty simple stuff here however I want to share with you my one best tip for getting more customers in your restaurant without spending any money and that’s called online review engagement and I’m talking about doing it correctly a lot of us are engaging currently online with our customers but we’re not doing it correctly in a native way that we want to be heard and listened to depending on what platform you’re you’re working on your the way we talk to customers is very different on Twitter to Facebook to Yelp to vine to Instagram to any of the social media platforms out there and so if you are not certain that you are engaging with your customers 100% accurately in the way that they want to be engaged with online send me an email just tell me the name of your business the city that you’re located in I want to do a quick little search on your social media and then we’ll get on the phone for a half hour so and I want to share with you some of the things you’re doing right and maybe some areas for improvement because this is so important this is game-changing this is life-changing stuff when you figure out how to properly engage with your customers online especially with reviews so enough with ten percent more customers that’s pretty simple stuff here ten percent more often meaning we want your regular customers to come into your restaurant ten percent more often so if your average customer visit is ten times a month or if you’re a higher-end restaurant maybe more fine dining that might be 10 times a year we’ve got to bump that up one to eleven times a month or eleven times a year and the best way to do this is quite simply learn more about your customers learn their name learn what they like learn what their their regular order is and as well as your cashiers or your servers and your hosts because the sweetest word that we love to hear ourselves is our own name and when a customer walks into your restaurant if your host can greet them as Mr.

Restaurant Marketing Ideas: Double Restaurant Profits

And Mrs. so-and-so and let them know that maybe they’ll put them at their regular table or apologize some of their regular table isn’t available um but you’re putting them at a different table and then ask can I get your regular drink or your regular appetizer going for you Wow folks that’s a game-changer right there that will increase your customer visits by way more than 10 percent again it’s not going to cost you any money at all now the third step to this very simple equation for doubling your profits in your restaurant is getting your average customer to spend 10 percent more money so currently if your check average is 10 dollars we just need to bump that up to 11 well that’s super easy if you’ve got an appetizer on your menu that sells for six dollars let’s say or for five dollars you don’t need everyone to order that depending on what your check average is you might only need one out of four or one out of five people to order that one extra appetizer which will boost your check average by that 10 percent and the easiest way to do this is either through upselling like I just talked about with an appetizer or through proper menu Engineering arm Wow menu engineering is huge again shoot me an email send me your menu let me take a look at it let’s get on the phone and talk about it but I have huge success with my customers on what I’m able to do by just making one or two minor changes on their menu did you know that your menu should not have a dollar sign anywhere on it that’s just one of the tips that sends out a message to your customers about money when they see that dollar sign that’s just one of the thirty or forty things on my menu engineering checklist that we can go over you want to boost your check average ten percent let’s engineer your menu we’re talking about easy stuff here a couple of hours of our time together and maybe 40 50 bucks to reprint your menus and it’s huge what you’re going to see here so if you guys didn’t get all that the fastest and easiest way to double your restaurant profits is 10 percent more customers coming to your restaurant or your establishment 10 percent more often and spending 10 percent more you might be asking how that works out well I can show you mathematically but it’s kind of boring a complicated math but it does work and it’s simple because those little increases aren’t costing you any extra money that’s the key here there’s no extra money spent on advertising no extra labor you’re only increase is really the extra amount of food or drink that you’re going to sell and that’s it we’ve all had those days in our restaurants where we’ve gotten a little busy and we’ve done 20 or 30% more than we planned on that day and with no extra labor we were able to handle it we were able to rock it out and that’s why this formula works so I want to leave you today with just simple that’s it but I do need you to focus on something I want you to focus on your customers needs wants desires fears and beliefs because at the end of the day we’re in business to serve our customers not to serve ourselves we want to know what do our customers want what are they afraid of what do they believe and what do they desire what do they want and what do they need that’s where the magic is in this business if you give your customers what they want they will more than return it to you tenfold so anyways this has been Ricardo De La Cerda with food near me online.

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