Home Real Estate Things Just Got Real: Ryan Serhant, Bess Freedman Spar Over Reality TV

Things Just Got Real: Ryan Serhant, Bess Freedman Spar Over Reality TV

by WDC News 6 Staff


Brown Harris Stevens CEO Bess Freedman didn’t maintain again on Thursday when it got here to voicing her opinion on the rise of actual property actuality TV reveals throughout The Actual Deal’s NYC Showcase + Discussion board.

In a panel dialogue that included Freedman, Serhant. founder Ryan Serhant and Douglas Elliman CEO Scott Durkin, Freedman and Serhant sparred over whether or not actual property actuality TV is an effective factor for the business — a cultural phenomenon that Freedman decried as “horrible” for actual property.

Bess Freedman | Brown Harris Stevens

“I do assume actuality TV may be very deflating to what we do as a result of I believe it makes it look easy,” Freedman stated in the course of the panel, referencing the Netflix hit Promoting Sundown and its deceptive picture of the business. “It makes the patron assume all it’s important to do is look cute, have a elaborate automobile and increase — you are able to do a deal.”

In response to Freedman’s feedback, Serhant, who made his title on Bravo’s Million Greenback Itemizing New York and finally leveraged his private model to create an actual property brokerage and media firm, prompt that such an opinion of actual property actuality TV was outdated, and that brokers and brokers wanted to maintain up with rising client developments.

“The previous manner of promoting actual property has utterly modified,” Serhant stated on Thursday, including that 25 million viewers watched the primary season of Million Greenback Itemizing New York, which ran in 2012. And though a lot of these viewers weren’t million greenback consumers on the time as a result of many had been younger and didn’t have wealth of their very own constructed up, Serhant defined that “consumers are influenced by the children.”

Ryan Serhant | Credit score: SERHANT. Studios

Inman spoke with Freedman additional on the subject following Thursday’s panel. She stated that along with the issues she has about how unrealistically actual property is portrayed on TV, she additionally worries that superficial portrayals of the business could possibly be dangerous by way of ongoing scrutiny of the business by the DOJ and lawmakers.

“The true property business is below assault by lawmakers over the fee construction,” Freedman stated. “And I believe these reveals perpetuate a fable that actual property is glamorous, get-rich-quick, simple, and that’s why it’s kind of truthful sport to return after the actual property professionals. That’s additionally one other piece to contemplate once you put out this narrative on a giant platform and all these eyes are taking a look at it.”

Moreover, Freedman expressed extreme criticism relating to the way in which ladies on actual property actuality TV reveals are sometimes portrayed, and the methods by which it may possibly demean skilled ladies throughout the board.

“Additionally the over-sexualization of ladies on reveals like Promoting Sundown … it’s all ladies with very quick skirts, their boobs are out, typically they don’t even have [pants] on the underside,” she famous. “They simply have a shirt on, excessive heels, over-done make-up, and what does that say to ladies who wish to go into the actual property business?

“I believe that’s a really poor portrayal of what it’s prefer to be a businesswoman,” Freedman added. “You may be an efficient, stunning businesswoman with out having on a brief skirt and your boobs out. And that’s very irritating for me as a mother elevating a daughter, and with lots of pals who’ve younger [daughters] that they’re attempting to boost, to point out it’s exploitative in a manner, and it hurts us as ladies and professionals once we’re attempting to advance.”

Nonetheless, many stars who’ve emerged from reveals like Promoting Sundown and Bravo’s Million Greenback Itemizing have been capable of leverage their fame of their private model and translate it into actual property transactions.

Serhant, as an example, began out within the business from the bottom up, advertising and marketing leases and making simply over $9,000 in his first 12 months. In the present day his title is thought amongst actual property professionals and laypeople alike, and the dealer has lengthy been a proponent for getting brokers’ manufacturers out on the earth via multimedia codecs, together with TV, social media and web sites.

In an announcement emailed to Inman, Serhant stated that actual property actuality TV helps show the ability of content material and has helped create a bridge between individuals within the career and new audiences of customers.

“Actuality TV has given start to the way forward for actual property,” Serhant stated. “It represents large cultural and financial developments upon us proper now: the ability of content material, the demand for cellular leisure, and the attraction of the trendy office.

“Actual property, the sweetness and options of individuals’s properties, relationships, all of that’s attention-grabbing — and none of that implies that the enterprise, belief, onerous work and energy, administrative duties, analysis, and delicate expertise that include being in actual property aren’t a part of our career, which is the best career on the earth by the way in which; it’s there and it’s necessary, even when it doesn’t make good TV,” Serhant continued. “What’s proven, nevertheless, brings actual property to new audiences and has executed wonders for attracting younger, numerous and pushed brokers into the business, whereas additionally offering brokers a way to construct model consciousness and develop their enterprise by feeding the unquenchable thirst for actual property content material.”

When requested if she thought there was a path ahead for productive portrayals of actual property in actuality TV, Freedman stated she thought it was doable, however it will require an entire overhaul to make these portrayals life like, whereas nonetheless entertaining — and it won’t attraction to the identical audiences that it does at present.

“[The television industry] might try this too,” Freedman stated. “They’d simply have to point out … brokers need to do lots of analysis. It takes time. I imply, offers often can take six months to a 12 months and also you solely receives a commission for outcomes. So it’s lots of onerous work.”

In the present day, Serhant says the brokerage he’s constructed via his private model born out of his time at Million Greenback Itemizing New York has been capable of assist his brokers convey their enterprise anyplace. He additionally added that maintaining with content material, tech and leisure developments is a forward-looking manner of operating a enterprise.

“We’re wanting in direction of the longer term and approaching our enterprise strategically — meaning with tech, content material, entertainmen, and schooling — and we’re doing this as a result of agent manufacturers and properties have to reside in a searchable, social, digital solution to succeed and promote globally. That is what we learn about media and tradition, and that is what we’re making use of to our enterprise strategy at Serhant.”

Electronic mail Lillian Dickerson





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